ClickConversionResult

  • This page identifies the key information fields for a successfully processed ClickConversion.

  • Key fields include gbraid, wbraid, user_identifiers, gclid, conversion_action, and conversion_date_time.

  • gbraid and wbraid are click identifiers for iOS devices starting with iOS14, for app and web conversions respectively.

  • user_identifiers can include hashed email and phone numbers (up to 5), while gclid is the Google Click ID.

  • conversion_action is the resource name of the conversion action, and conversion_date_time specifies the date and time the conversion occurred.

Identifying information for a successfully processed ClickConversion.

Fields

gbraid

string

The click identifier for clicks associated with app conversions and originating from iOS devices starting with iOS14.

wbraid

string

The click identifier for clicks associated with web conversions and originating from iOS devices starting with iOS14.

user_identifiers[]

UserIdentifier

The user identifiers associated with this conversion. Only hashed_email and hashed_phone_number are supported for conversion uploads. The maximum number of user identifiers for each conversion is 5.

gclid

string

The Google Click ID (gclid) associated with this conversion.

conversion_action

string

Resource name of the conversion action associated with this conversion.

conversion_date_time

string

The date time at which the conversion occurred. The format is "yyyy-mm-dd hh:mm:ss+|-hh:mm", for example, "2019-01-01 12:32:45-08:00".