TargetImpressionShare

  • Target Impression Share is an automated bidding strategy that sets bids to show a certain percentage of search ads at a targeted location on the search results page.

  • Key fields for this strategy include the specific location, the location_fraction_micros representing the desired percentage of ads in that location, and the cpc_bid_ceiling_micros which sets the maximum CPC bid allowed.

An automated bidding strategy that sets bids so that a certain percentage of search ads are shown at the top of the first page (or other targeted location).

Fields

location

TargetImpressionShareLocation

The targeted location on the search results page.

location_fraction_micros

int64

The chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000.

cpc_bid_ceiling_micros

int64

The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.