TargetImpressionShare
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AI-generated Key Takeaways
Target Impression Share is an automated bidding strategy that sets bids to show a certain percentage of search ads at a targeted location on the search results page.
Key fields for this strategy include the specific location, the location_fraction_micros representing the desired percentage of ads in that location, and the cpc_bid_ceiling_micros which sets the maximum CPC bid allowed.
An automated bidding strategy that sets bids so that a certain percentage of search ads are shown at the top of the first page (or other targeted location).
The chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000.
cpc_bid_ceiling_micros
int64
The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
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