CampaignBidModifier

  • Campaign bid modifiers allow for bid adjustments at the campaign level.

  • They are identified by a resource name including customer ID, campaign ID, and criterion ID.

  • Key fields include the campaign, criterion ID, and the bid modifier value.

  • The criterion can be based on interaction type, supported only for search campaigns.

Represents a bid-modifiable only criterion at the campaign level.

Fields

resource_name

string

Immutable. The resource name of the campaign bid modifier. Campaign bid modifier resource names have the form:

customers/{customer_id}/campaignBidModifiers/{campaign_id}~{criterion_id}

campaign

string

Output only. The campaign to which this criterion belongs.

criterion_id

int64

Output only. The ID of the criterion to bid modify.

This field is ignored for mutates.

bid_modifier

double

The modifier for the bid when the criterion matches.

criterion

Union field criterion. The criterion of this campaign bid modifier.

criterion. The criterion of this campaign bid modifier.

Required in create operations starting in V5. criterion can be only one of the following:

criterion can be only one of the following:

interaction_type

InteractionTypeInfo

Immutable. Criterion for interaction type. Only supported for search campaigns.