AI-generated Key Takeaways
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This content defines and describes an ad group used in forecasting campaigns.
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The ad group utilizes biddable and negative keywords, with biddable keywords being required and needing at least one entry.
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max_cpc_bid_microsis an optional field that overrides the campaign's bidding strategy for max CPC.
An ad group that is part of a campaign to be forecasted.
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Required. The list of biddable keywords to be used in the ad group when doing the forecast. Requires at least one keyword. |
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The details of the keyword. You should specify both the keyword text and match type. |
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The max cpc to use for the ad group when generating forecasted traffic. This value will override the max cpc value set in the bidding strategy. Only specify this field for bidding strategies that max cpc values. |