customer_lifecycle_goal

AI-generated Key Takeaways

• This page describes the account level settings for customer lifecycle goals.

• The customer resource is attributed and can be used in SELECT and WHERE clauses, but will not segment metrics.

• The customer_lifecycle_goal resource includes fields like customer_acquisition_goal_value_settings.high_lifetime_value, customer_acquisition_goal_value_settings.value, owner_customer, and resource_name.

• The customer_acquisition_goal_value_settings.high_lifetime_value represents the incremental conversion value for high-value new customers, while customer_acquisition_goal_value_settings.value represents the incremental conversion value for other new customers.

• The owner_customer field indicates the customer who owns the lifecycle goal, and resource_name is the immutable resource name of the customer lifecycle goal.

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Account level customer lifecycle goal settings.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

customer_lifecycle_goal.customer_acquisition_goal_value_settings.high_lifetime_value Field description High lifetime value of the lifecycle goal. For example, for customer acquisition goal, high lifetime value is the incremental conversion value for new customers who are of high value. High lifetime value should be greater than value, if set. Category ATTRIBUTE Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

customer_lifecycle_goal.customer_acquisition_goal_value_settings.value Field description Value of the lifecycle goal. For example, for customer acquisition goal, value is the incremental conversion value for new customers who are not of high value. Category ATTRIBUTE Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

customer_lifecycle_goal.owner_customer Field description Output only. The resource name of the customer which owns the lifecycle goal. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

customer_lifecycle_goal.resource_name Field description Immutable. The resource name of the customer lifecycle goal. Customer lifecycle resource names have the form: customers/{customer_id}/customerLifecycleGoal Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False