MaximizeConversionValue

AI-generated Key Takeaways

• Target ROAS is an automated bidding strategy maximizing conversion value within budget constraints.

• You can set a target return on ad spend (ROAS) to maximize revenue, or if not set, the strategy aims for the highest possible ROAS for the budget.

• Maximum and minimum bid limits (cpc_bid_ceiling_micros and cpc_bid_floor_micros) can be set, which apply to all keywords managed by the strategy and are mutable for portfolio bidding strategies.

An automated bidding strategy to help get the most conversion value for your campaigns while spending your budget.

Fields
target_roas	double The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.
cpc_bid_ceiling_micros	int64 Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.
cpc_bid_floor_micros	int64 Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.