MetricGoal

AI-generated Key Takeaways

• A metric goal for an experiment is defined by the metric and its direction.

• The metric indicates what is being measured, such as clicks or conversions.

• The direction specifies whether the goal is to increase, decrease, or maintain the metric.

A metric goal for an experiment.

Fields
metric	ExperimentMetric The metric of the goal. For example, clicks, impressions, cost, conversions, etc.
direction	ExperimentMetricDirection The metric direction of the goal. For example, increase, decrease, no change.