MetricGoal

  • A metric goal for an experiment is defined by the metric and its direction.

  • The metric indicates what is being measured, such as clicks or conversions.

  • The direction specifies whether the goal is to increase, decrease, or maintain the metric.

A metric goal for an experiment.

Fields

metric

ExperimentMetric

The metric of the goal. For example, clicks, impressions, cost, conversions, etc.

direction

ExperimentMetricDirection

The metric direction of the goal. For example, increase, decrease, no change.