BasicInsightsAudience

  • Audiences are defined by a combination of geographic locations, including required countries and optional sub-country locations.

  • Audience characteristics can include gender and age ranges, where absence implies no restriction or representation of all adults over 18 respectively.

  • User interests and topics, such as affinity and in-market audiences or Knowledge Graph entities and Product & Service categories, are used to define this audience.

A description of an audience used for requesting insights.

Fields

country_location[]

LocationInfo

Required. The countries for this audience.

sub_country_locations[]

LocationInfo

Sub-country geographic location attributes. If present, each of these must be contained in one of the countries in this audience.

gender

GenderInfo

Gender for the audience. If absent, the audience does not restrict by gender.

age_ranges[]

AgeRangeInfo

Age ranges for the audience. If absent, the audience represents all people over 18 that match the other attributes.

user_interests[]

UserInterestInfo

User interests defining this audience. Affinity and In-Market audiences are supported.

topics[]

AudienceInsightsTopic

Topics, represented by Knowledge Graph entities and/or Product & Service categories, that this audience is interested in.