ad_group_criterion_simulation

AI-generated Key Takeaways

• Ad group criterion simulations provide insights into the impact of potential changes to ad group criteria.

• Supported simulations vary based on advertising channel type, criterion type, simulation type, and modification method, including options for DISPLAY, SEARCH, SHOPPING, and HOTEL channels.

• You can select fields from associated resources like ad_group, ad_group_criterion, campaign, and customer in your queries.

• Available fields provide details such as ad group ID, criterion ID, simulation dates, modification method, and projected metrics for different bid amounts.

• The resource name uniquely identifies each ad group criterion simulation and includes key parameters like customer ID, ad group ID, criterion ID, type, modification method, start date, and end date.

Help me build a query

An ad group criterion simulation. Supported combinations of advertising channel type, criterion type, simulation type, and simulation modification method are detailed below respectively. Hotel AdGroupCriterion simulation operations starting in V5. 1. DISPLAY - KEYWORD - CPC_BID - UNIFORM 2. SEARCH - KEYWORD - CPC_BID - UNIFORM 3. SHOPPING - LISTING_GROUP - CPC_BID - UNIFORM 4. HOTEL - LISTING_GROUP - CPC_BID - UNIFORM 5. HOTEL - LISTING_GROUP - PERCENT_CPC_BID - UNIFORM

Attributed resources
ad_group
ad_group_criterion
campaign
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

ad_group_criterion_simulation.ad_group_id Field description Output only. AdGroup ID of the simulation. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion_simulation.cpc_bid_point_list.points Field description Projected metrics for a series of CPC bid amounts. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v19.common.CpcBidSimulationPoint Filterable False Selectable True Sortable False Repeated True

ad_group_criterion_simulation.criterion_id Field description Output only. Criterion ID of the simulation. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion_simulation.end_date Field description Output only. Last day on which the simulation is based, in YYYY-MM-DD format. Category ATTRIBUTE Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion_simulation.modification_method Field description Output only. How the simulation modifies the field. Category ATTRIBUTE Data Type ENUM DEFAULT SCALING UNIFORM UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v19.enums.SimulationModificationMethodEnum.SimulationModificationMethod Filterable True Selectable True Sortable True Repeated False

ad_group_criterion_simulation.percent_cpc_bid_point_list.points Field description Projected metrics for a series of percent CPC bid amounts. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v19.common.PercentCpcBidSimulationPoint Filterable False Selectable True Sortable False Repeated True

ad_group_criterion_simulation.resource_name Field description Output only. The resource name of the ad group criterion simulation. Ad group criterion simulation resource names have the form: customers/{customer_id}/adGroupCriterionSimulations/{ad_group_id}~{criterion_id}~{type}~{modification_method}~{start_date}~{end_date} Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

ad_group_criterion_simulation.start_date Field description Output only. First day on which the simulation is based, in YYYY-MM-DD format. Category ATTRIBUTE Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group_criterion_simulation.type Field description Output only. The field that the simulation modifies. Category ATTRIBUTE Data Type ENUM BID_MODIFIER BUDGET CPC_BID CPV_BID PERCENT_CPC_BID TARGET_CPA TARGET_IMPRESSION_SHARE TARGET_ROAS UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v19.enums.SimulationTypeEnum.SimulationType Filterable True Selectable True Sortable True Repeated False