UserData

  • The user data structure holds user identifiers and attributes.

  • user_identifiers contains user identification information and is required.

  • transaction_attribute holds additional transaction data and is required for updating store sales.

  • user_attribute stores additional user attributes with a 540-day expiration, required for updating customer match attributes.

  • consent provides user-specific consent settings, overriding job-level consent if set.

User data holding user identifiers and attributes.

Fields

user_identifiers[]

UserIdentifier

User identification info. Required.

transaction_attribute

TransactionAttribute

Additional transactions/attributes associated with the user. Required when updating store sales data.

user_attribute

UserAttribute

Additional attributes associated with the user. Required when updating customer match attributes. These have an expiration of 540 days.

Consent

The consent setting for the user. If set, will override the job level consent for this user.