BiddableKeyword

AI-generated Key Takeaways

• Keyword biddable in an ad group.

• Maximum CPC bid can be set for individual keywords, overriding ad group and bidding strategy settings.

• Keyword must include text and match type information.

A biddable keyword part of an ad group.

Fields
keyword	KeywordInfo Required. Keyword. Must have text and match type.
max_cpc_bid_micros	int64 A max cpc bid in micros that overrides the ad group level max cpc bid in forecast simulation. This value will override the max cpc value set in the bidding strategy and ad group. Only specify this field for bidding strategies that support max cpc values.