life_event

  • A life event is an interest-based targeting vertical to reach users during significant life milestones.

  • Availability information, ID, launch status, name, parent, and resource name are key fields associated with a life event.

  • Several fields like ID, launched_to_all, name, parent, and resource_name are filterable and selectable.

  • The life_event.availabilities field is selectable and repeated, providing availability details as a message type.

A life event: a particular interest-based vertical to be targeted to reach users when they are in the midst of important life milestones.

life_event.availabilities

Field descriptionOutput only. Availability information of the life event.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v19.common.CriterionCategoryAvailability
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

life_event.id

Field descriptionOutput only. The ID of the life event.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

life_event.launched_to_all

Field descriptionOutput only. True if the life event is launched to all channels and locales.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

life_event.name

Field descriptionOutput only. The name of the life event, for example,"Recently Moved"
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

life_event.parent

Field descriptionOutput only. The parent of the life_event.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

life_event.resource_name

Field descriptionOutput only. The resource name of the life event. Life event resource names have the form: customers/{customer_id}/lifeEvents/{life_event_id}
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse