AI-generated Key Takeaways
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Biddable keywords are required for an ad group to be forecasted, with at least one keyword needed.
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You can specify negative keywords for the ad group, including both the keyword text and match type.
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The
max_cpc_bid_micros
field allows you to override the max CPC value from the bidding strategy specifically for forecasting.
An ad group that is part of a campaign to be forecasted.
Fields | |
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Required. The list of biddable keywords to be used in the ad group when doing the forecast. Requires at least one keyword. |
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The details of the keyword. You should specify both the keyword text and match type. |
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The max cpc to use for the ad group when generating forecasted traffic. This value will override the max cpc value set in the bidding strategy. Only specify this field for bidding strategies that max cpc values. |