BiddableKeyword

AI-generated Key Takeaways

• Keyword parts of an ad group are biddable.

• Required keyword fields include keyword with text and match type and an optional max_cpc_bid_micros.

• The max_cpc_bid_micros field overrides ad group and bidding strategy max CPC values for forecast simulations.

A biddable keyword part of an ad group.

Fields
keyword	KeywordInfo Required. Keyword. Must have text and match type.
max_cpc_bid_micros	int64 A max cpc bid in micros that overrides the ad group level max cpc bid in forecast simulation. This value will override the max cpc value set in the bidding strategy and ad group. Only specify this field for bidding strategies that support max cpc values.