SearchTermView

  • Search term views show metrics aggregated by search term at the ad group level.

  • This view does not include Performance Max data; for Performance Max search term data, use the CampaignSearchTermView.

  • Key fields in the search term view include resource name, status, search term, and ad group.

A search term view with metrics aggregated by search term at the ad group level. This view does not include Performance Max data. If you are looking for Performance Max search term data, use the CampaignSearchTermView instead.

Proto definition GitHub

Fields

ad_group

string

Output only. The ad group the search term served in.

resource_name

string

Output only. The resource name of the search term view. Search term view resource names have the form:

customers/{customer_id}/searchTermViews/{campaign_id}~{ad_group_id}~{URL-base64_search_term}

search_term

string

Output only. The search term.

status

SearchTermTargetingStatus

Output only. Indicates whether the search term is currently one of your targeted or excluded keywords.