PlannedProduct

  • AdvancedProductTargeting allows for specific targeting settings for a product, which can be listed using ReachPlanService.ListPlannableProducts.

  • The plannable_product_code is a required string specifying the code for the chosen ad product, obtainable from ReachPlanService.ListPlannableProducts.

  • The budget_micros is a required 64-bit integer representing the maximum budget in micros for the product, measured in the planning currency.

  • conversion_rate is a required double for DEMAND_GEN products (between 0 and 1) representing the expected conversion rate from ad interactions.

A product being planned for reach.

Fields

advanced_product_targeting

AdvancedProductTargeting

Targeting settings for the selected product. To list the available targeting for each product use ReachPlanService.ListPlannableProducts.

plannable_product_code

string

Required. Selected product for planning. The code associated with the ad product (for example: Trueview, Bumper). To list the available plannable product codes use ReachPlanService.ListPlannableProducts.

budget_micros

int64

Required. Maximum budget allocation in micros for the selected product. The value is specified in the selected planning currency_code. For example: 1 000 000$ = 1 000 000 000 000 micros.

conversion_rate

double

Conversion rate as a decimal between 0 and 1, exclusive. For example: if 2% of ad interactions are expected to lead to conversions, conversion_rate should be 0.02. This field is required for DEMAND_GEN plannable products. It is not supported for other plannable products.