Join us live on Discord on the Google Advertising and Measurement Community server and on YouTube on February 26th at 10:00 AM EST! We will discuss the new features added in v23.1 of the Google Ads API.
AppPreRegistrationAdInfo
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Page Summary
App pre-registration ads help capture interest and generate early installs before launch by linking to your app listing on Google Play.
These ads can appear on Google Play, YouTube in-stream, and within other apps and websites on the Display Network.
Ad creatives for pre-registration campaigns can include headlines, descriptions, images, and YouTube videos.
App pre-registration ads link to your app or game listing on Google Play, and can run on Google Play, on YouTube (in-stream only), and within other apps and mobile websites on the Display Network. It will help capture people's interest in your app or game and generate an early install base for your app or game before a launch.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2026-02-23 UTC."],[],[]]
