MaximizeConversions

Page Summary

• An automated bidding strategy aims to maximize conversions within a set budget.

• Maximum and minimum bid limits can be set for keywords managed by the strategy.

• A target CPA can be set to aim for conversions at or below a specific cost per action.

An automated bidding strategy to help get the most conversions for your campaigns while spending your budget.

Proto definition

Fields
cpc_bid_ceiling_micros	int64 Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.
cpc_bid_floor_micros	int64 Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.
target_cpa_micros	int64 The target cost-per-action (CPA) option. This is the average amount that you would like to spend per conversion action specified in micro units of the bidding strategy's currency. If set, the bid strategy will get as many conversions as possible at or below the target cost-per-action. If the target CPA is not set, the bid strategy will aim to achieve the lowest possible CPA given the budget.