TargetRoasSimulationPoint

AI-generated Key Takeaways

• Provides projected metrics like clicks, impressions, and cost for a specific target return on ad spend (ROAS).

• Includes estimations for biddable conversions and their value based on the target ROAS.

• Shows the projected required daily budget to achieve the estimated traffic.

• Contains metrics for search advertising such as top slot impressions.

Projected metrics for a specific target ROAS amount.

Fields
required_budget_amount_micros	int64 Projected required daily budget that the advertiser must set in order to receive the estimated traffic, in micros of advertiser currency.
target_roas	double The simulated target ROAS upon which projected metrics are based.
biddable_conversions	double Projected number of biddable conversions.
biddable_conversions_value	double Projected total value of biddable conversions.
clicks	int64 Projected number of clicks.
cost_micros	int64 Projected cost in micros.
impressions	int64 Projected number of impressions.
top_slot_impressions	int64 Projected number of top slot impressions. Only Search advertising channel type supports this field.