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Page Summary
Sets bids to show a percentage of search ads at a targeted location on the search results page.
Requires specifying the targeted location, the desired fraction of ads in micros, and a maximum CPC bid ceiling in local micros.
An automated bidding strategy that sets bids so that a certain percentage of search ads are shown at the top of the first page (or other targeted location).
The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
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