TargetCpaSimulationPoint

AI-generated Key Takeaways

• This data provides projected metrics for a specific target CPA amount.

• The metrics include projected values for budget, app installs, in-app actions, conversions, clicks, cost, impressions, top slot impressions, and interactions.

• The target CPA simulation key value can be either a specific target CPA in micros or a target CPA scaling modifier.

Projected metrics for a specific target CPA amount.

Fields
required_budget_amount_micros	int64 Projected required daily budget that the advertiser must set in order to receive the estimated traffic, in micros of advertiser currency.
app_installs	double Projected number of app installs.
in_app_actions	double Projected number of in-app actions.
biddable_conversions	double Projected number of biddable conversions.
biddable_conversions_value	double Projected total value of biddable conversions.
clicks	int64 Projected number of clicks.
cost_micros	int64 Projected cost in micros.
impressions	int64 Projected number of impressions.
top_slot_impressions	int64 Projected number of top slot impressions. Only search advertising channel type supports this field.
interactions	int64 Projected number of interactions. Only discovery advertising channel type supports this field.
Union field target_cpa_simulation_key_value target_cpa_simulation_key_value. When SimulationModificationMethod = UNIFORM or DEFAULT, target_cpa_micros is set. When SimulationModificationMethod = SCALING, target_cpa_scaling_modifier is set. target_cpa_simulation_key_value can be only one of the following:
target_cpa_micros	int64 The simulated target CPA upon which projected metrics are based.
target_cpa_scaling_modifier	double The simulated scaling modifier upon which projected metrics are based. All CPA targets relevant to the simulated entity are scaled by this modifier.