TargetCpaOptInRecommendationGoal

  • TargetCpaOptIn recommendation aims to optimize campaigns based on different goals: maintaining cost, conversions, CPA, or setting a lower, closer CPA.

  • Different enum values specify the recommended strategy for setting the Target CPA.

  • SAME_COST, SAME_CONVERSIONS, and SAME_CPA recommend matching existing metrics.

  • CLOSEST_CPA suggests setting a Target CPA lower than the recent actual CPA while remaining close.

Goal of TargetCpaOptIn recommendation.

Enums

UNSPECIFIED

 Not specified.

UNKNOWN

 Used for return value only. Represents value unknown in this version.

SAME_COST

 Recommendation to set Target CPA to maintain the same cost.

SAME_CONVERSIONS

 Recommendation to set Target CPA to maintain the same conversions.

SAME_CPA

 Recommendation to set Target CPA to maintain the same CPA.

CLOSEST_CPA

 Recommendation to set Target CPA to a value that is as close as possible to, yet lower than, the actual CPA (computed for past 28 days).