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TargetCpa
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Page Summary
Target CPA is an automated bid strategy aimed at maximizing conversions within a set cost-per-acquisition.
Key fields include target_cpa_micros, representing the average CPA target, and optional bid limits (cpc_bid_ceiling_micros and cpc_bid_floor_micros) applicable to portfolio strategies.
An automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.
Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
cpc_bid_floor_micros
int64
Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
target_cpa_micros
int64
Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
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