ServedAssetFieldType

AI-generated Key Takeaways

• Asset field types are categorized by their usage in various ad elements like headlines, descriptions, images, logos, call-to-actions, and extensions.

• Specific enums exist for different positions or formats of ad elements, such as HEADLINE_1, HEADLINE_2, HEADLINE_3, DESCRIPTION_1, DESCRIPTION_2, and portrait or landscape variations for images and logos.

• Some asset field types like HEADLINE and DESCRIPTION are used when there is only a single instance of that element in the ad, while others like LONG_HEADLINE and SQUARE_MARKETING_IMAGE are used in specific ad formats.

• Asset types also cover extensions such as sitelinks, calls, mobile apps, callouts, structured snippets, price, and promotion.

• Special asset types include YouTube videos, lead forms, and business names or logos, sometimes with portrait image variations.

The possible asset field types.

Enums
UNSPECIFIED	No value has been specified.
UNKNOWN	The received value is not known in this version. This is a response-only value.
HEADLINE_1	The asset is used in headline 1.
HEADLINE_2	The asset is used in headline 2.
HEADLINE_3	The asset is used in headline 3.
DESCRIPTION_1	The asset is used in description 1.
DESCRIPTION_2	The asset is used in description 2.
HEADLINE	The asset was used in a headline. Use this only if there is only one headline in the ad. Otherwise, use the HEADLINE_1, HEADLINE_2 or HEADLINE_3 enums
HEADLINE_IN_PORTRAIT	The asset was used as a headline in portrait image.
LONG_HEADLINE	The asset was used in a long headline (used in MultiAssetResponsiveAd).
DESCRIPTION	The asset was used in a description. Use this only if there is only one description in the ad. Otherwise, use the DESCRIPTION_1 or DESCRIPTION_@ enums
DESCRIPTION_IN_PORTRAIT	The asset was used as description in portrait image.
BUSINESS_NAME_IN_PORTRAIT	The asset was used as business name in portrait image.
BUSINESS_NAME	The asset was used as business name.
MARKETING_IMAGE	The asset was used as a marketing image.
MARKETING_IMAGE_IN_PORTRAIT	The asset was used as a marketing image in portrait image.
SQUARE_MARKETING_IMAGE	The asset was used as a square marketing image.
PORTRAIT_MARKETING_IMAGE	The asset was used as a portrait marketing image.
LOGO	The asset was used as a logo.
LANDSCAPE_LOGO	The asset was used as a landscape logo.
CALL_TO_ACTION	The asset was used as a call-to-action.
YOU_TUBE_VIDEO	The asset was used as a YouTube video.
SITELINK	This asset is used as a sitelink.
CALL	This asset is used as a call.
MOBILE_APP	This asset is used as a mobile app.
CALLOUT	This asset is used as a callout.
STRUCTURED_SNIPPET	This asset is used as a structured snippet.
PRICE	This asset is used as a price.
PROMOTION	This asset is used as a promotion.
AD_IMAGE	This asset is used as an image.
LEAD_FORM	The asset is used as a lead form.
BUSINESS_LOGO	The asset is used as a business logo.