SearchTermMatchType

AI-generated Key Takeaways

• The content outlines different keyword match types that can trigger an ad, including variants.

• Possible match types include broad, exact, and phrase.

• Close variants of exact and phrase matches are also listed.

Possible match types for a keyword triggering an ad, including variants.

Enums
UNSPECIFIED	Not specified.
UNKNOWN	Used for return value only. Represents value unknown in this version.
BROAD	Broad match.
EXACT	Exact match.
PHRASE	Phrase match.
NEAR_EXACT	Exact match (close variant).
NEAR_PHRASE	Phrase match (close variant).