MetricGoal

AI-generated Key Takeaways

• A metric goal for an experiment is defined by two fields: metric and direction.

• The metric field specifies the type of measurement, such as clicks or conversions.

• The direction field indicates the desired outcome for the metric, such as an increase or decrease.

A metric goal for an experiment.

Fields
metric	ExperimentMetric The metric of the goal. For example, clicks, impressions, cost, conversions, etc.
direction	ExperimentMetricDirection The metric direction of the goal. For example, increase, decrease, no change.