LifeEvent

  • Life events are used to target users undergoing important life milestones.

  • Each life event has a unique resource name and ID.

  • The name of the life event provides a descriptive label.

  • Life events can be checked for launch status across all channels and locales.

  • Availability information is provided for each life event.

A life event: a particular interest-based vertical to be targeted to reach users when they are in the midst of important life milestones.

Fields

resource_name

string

Output only. The resource name of the life event. Life event resource names have the form:

customers/{customer_id}/lifeEvents/{life_event_id}

id

int64

Output only. The ID of the life event.

name

string

Output only. The name of the life event, for example,"Recently Moved"

parent

string

Output only. The parent of the life_event.

launched_to_all

bool

Output only. True if the life event is launched to all channels and locales.

availabilities[]

CriterionCategoryAvailability

Output only. Availability information of the life event.