LeadFormAsset

AI-generated Key Takeaways

• A Lead Form asset is defined by a set of required fields including business name, call to action type and description, headline, description, and privacy policy URL.

• The lead form can include ordered lists of standard input fields and custom question fields, with a limit of 5 custom questions.

• Advertisers can configure delivery methods for collected lead data, with a restriction of only one WebhookDelivery method.

• The lead form allows for configuration of post-submit content including call to action type, headline, and description.

• Optional fields include desired intent for the form, background image asset, and a custom disclosure.

A Lead Form asset.

Fields
business_name	string Required. The name of the business being advertised.
call_to_action_type	LeadFormCallToActionType Required. Pre-defined display text that encourages user to expand the form.
call_to_action_description	string Required. Text giving a clear value proposition of what users expect once they expand the form.
headline	string Required. Headline of the expanded form to describe what the form is asking for or facilitating.
description	string Required. Detailed description of the expanded form to describe what the form is asking for or facilitating.
privacy_policy_url	string Required. Link to a page describing the policy on how the collected data is handled by the advertiser/business.
fields[]	LeadFormField Ordered list of input fields. This field can be updated by reordering questions, but not by adding or removing questions.
custom_question_fields[]	LeadFormCustomQuestionField Ordered list of custom question fields. This field is subject to a limit of 5 qualifying questions per form.
delivery_methods[]	LeadFormDeliveryMethod Configured methods for collected lead data to be delivered to advertiser. Only one method typed as WebhookDelivery can be configured.
post_submit_call_to_action_type	LeadFormPostSubmitCallToActionType Pre-defined display text that encourages user action after the form is submitted.
desired_intent	LeadFormDesiredIntent Chosen intent for the lead form, for example, more volume or more qualified.
post_submit_headline	string Headline of text shown after form submission that describes how the advertiser will follow up with the user.
post_submit_description	string Detailed description shown after form submission that describes how the advertiser will follow up with the user.
background_image_asset	string Asset resource name of the background image. The image dimensions must be exactly 1200x628.
custom_disclosure	string Custom disclosure shown along with Google disclaimer on the lead form. Accessible to allowed customers only.