CustomerLifecycleGoalError

  • This page describes potential errors related to customer lifecycle goals in Google Ads.

  • Errors include missing or invalid values for customer acquisition goal settings.

  • Issues can arise with high lifetime value settings, including invalid values or inability to clear them.

  • Invalid user lists for existing users or high lifetime value users can also cause errors.

Enum describing possible customer lifecycle goal errors.

Enums

UNSPECIFIED

 Enum unspecified.

UNKNOWN

 The received error code is not known in this version.

CUSTOMER_ACQUISITION_VALUE_MISSING

 CustomerLifecycleGoal.customer_acquisition_goal_value_settings.value must be set.

CUSTOMER_ACQUISITION_INVALID_VALUE

 CustomerLifecycleGoal.customer_acquisition_goal_value_settings.value must be no less than 0.01.

CUSTOMER_ACQUISITION_INVALID_HIGH_LIFETIME_VALUE

 CustomerLifecycleGoal.customer_acquisition_goal_value_settings.high_lifetime_value must be no less than 0.01. Also, to set this field, CustomerLifecycleGoal.customer_acquisition_goal_value_settings.value must also be present, and high_lifetime_value must be greater than value.

CUSTOMER_ACQUISITION_VALUE_CANNOT_BE_CLEARED

 CustomerLifecycleGoal.customer_acquisition_goal_value_settings.value cannot be cleared. This value would have no effect as long as none of your campaigns adopt the customer acquisitiong goal.

CUSTOMER_ACQUISITION_HIGH_LIFETIME_VALUE_CANNOT_BE_CLEARED

 CustomerLifecycleGoal.customer_acquisition_goal_value_settings.high_lifetime_value cannot be cleared. This value would have no effect as long as none of your campaigns adopt the high value optimization of customer acquisitiong goal.

INVALID_EXISTING_USER_LIST

 Found invalid value in CustomerLifecycleGoal.lifecycle_goal_customer_definition_settings.existing_user_lists. The userlist must be accessible, active and belong to one of the following types: CRM_BASED, RULE_BASED, REMARKETING.

INVALID_HIGH_LIFETIME_VALUE_USER_LIST

 Found invalid value in CustomerLifecycleGoal.lifecycle_goal_customer_definition_settings.high_lifetime_value_user_lists. The userlist must be accessible, active and belong to one of the following types: CRM_BASED, RULE_BASED, REMARKETING.