CustomerAcquisitionOptimizationMode

  • Customer acquisition goals can be optimized in different modes, including targeting all customers equally, bidding higher for new customers, or targeting only new customers.

  • The default optimization mode for customer acquisition campaigns is to target all customers equally.

  • There are also unspecified and unknown modes for customer acquisition goal optimization.

Possible optimization mode of a customer acquisition goal.

Enums

UNSPECIFIED

 Not specified.

UNKNOWN

 Used for return value only. Represents value unknown in this version.

TARGET_ALL_EQUALLY

 The mode is used when campaign is optimizing equally for existing and new customers, which is the default value.

BID_HIGHER_FOR_NEW_CUSTOMER

 The mode is used when campaign is bidding higher for new customers than existing customer.

TARGET_NEW_CUSTOMER

 The mode is used when campaign is only optimizing for new customers.