CpcBidSimulationPoint

AI-generated Key Takeaways

• This document outlines projected metrics for a specific CPC bid amount, including required budget, conversions, clicks, cost, impressions, and top slot impressions.

• The projected metrics are based on either a simulated CPC bid in micros or a scaling modifier applied to all relevant CPC bids.

Projected metrics for a specific CPC bid amount.

Fields
required_budget_amount_micros	int64 Projected required daily budget that the advertiser must set in order to receive the estimated traffic, in micros of advertiser currency.
biddable_conversions	double Projected number of biddable conversions.
biddable_conversions_value	double Projected total value of biddable conversions.
clicks	int64 Projected number of clicks.
cost_micros	int64 Projected cost in micros.
impressions	int64 Projected number of impressions.
top_slot_impressions	int64 Projected number of top slot impressions. Only search advertising channel type supports this field.
Union field cpc_simulation_key_value cpc_simulation_key_value. When SimulationModificationMethod = UNIFORM or DEFAULT, cpc_bid_micros is set. When SimulationModificationMethod = SCALING, cpc_bid_scaling_modifier is set. cpc_simulation_key_value can be only one of the following:
cpc_bid_micros	int64 The simulated CPC bid upon which projected metrics are based.
cpc_bid_scaling_modifier	double The simulated scaling modifier upon which projected metrics are based. All CPC bids relevant to the simulated entity are scaled by this modifier.