CampaignCriterion

AI-generated Key Takeaways

• Campaign criterion defines targeting and exclusion rules for advertising campaigns.

• Key attributes include resource name, display name, type, status, and the associated campaign.

• Criteria can be used to modify bids based on factors like device type, with a modifier range of 0.1 to 10.0, where 0 opts out of a device type.

• A wide variety of criteria types can be set, such as keywords, locations, devices, demographics, user lists, topics, and more.

• The negative field determines whether the criterion is used for targeting (false) or exclusion (true).

A campaign criterion.

Fields
resource_name	string Immutable. The resource name of the campaign criterion. Campaign criterion resource names have the form: customers/{customer_id}/campaignCriteria/{campaign_id}~{criterion_id}
display_name	string Output only. The display name of the criterion. This field is ignored for mutates.
type	CriterionType Output only. The type of the criterion.
status	CampaignCriterionStatus The status of the criterion.
campaign	string Immutable. The campaign to which the criterion belongs.
criterion_id	int64 Output only. The ID of the criterion. This field is ignored during mutate.
bid_modifier	float The modifier for the bids when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers. Use 0 to opt out of a Device type.
negative	bool Immutable. Whether to target (false) or exclude (true) the criterion.
criterion Union field criterion. The campaign criterion. criterion. The campaign criterion. Exactly one must be set. criterion can be only one of the following: criterion can be only one of the following:
keyword	KeywordInfo Immutable. Keyword.
placement	PlacementInfo Immutable. Placement.
mobile_app_category	MobileAppCategoryInfo Immutable. Mobile app category.
mobile_application	MobileApplicationInfo Immutable. Mobile application.
location	LocationInfo Immutable. Location.
device	DeviceInfo Immutable. Device.
ad_schedule	AdScheduleInfo Immutable. Ad Schedule.
age_range	AgeRangeInfo Immutable. Age range.
gender	GenderInfo Immutable. Gender.
income_range	IncomeRangeInfo Immutable. Income range.
parental_status	ParentalStatusInfo Immutable. Parental status.
user_list	UserListInfo Immutable. User List.
youtube_video	YouTubeVideoInfo Immutable. YouTube Video.
youtube_channel	YouTubeChannelInfo Immutable. YouTube Channel.
proximity	ProximityInfo Immutable. Proximity.
topic	TopicInfo Immutable. Topic.
listing_scope	ListingScopeInfo Immutable. Listing scope.
language	LanguageInfo Immutable. Language.
ip_block	IpBlockInfo Immutable. IpBlock.
content_label	ContentLabelInfo Immutable. ContentLabel.
carrier	CarrierInfo Immutable. Carrier.
user_interest	UserInterestInfo Immutable. User Interest.
webpage	WebpageInfo Immutable. Webpage.
operating_system_version	OperatingSystemVersionInfo Immutable. Operating system version.
mobile_device	MobileDeviceInfo Immutable. Mobile Device.
location_group	LocationGroupInfo Immutable. Location Group
custom_affinity	CustomAffinityInfo Immutable. Custom Affinity.
custom_audience	CustomAudienceInfo Immutable. Custom Audience
combined_audience	CombinedAudienceInfo Immutable. Combined Audience.
keyword_theme	KeywordThemeInfo Immutable. Smart Campaign Keyword Theme.
local_service_id	LocalServiceIdInfo Immutable. GLS service campaign criterion.
brand_list	BrandListInfo Immutable. Brand list campaign criterion.
webpage_list	WebpageListInfo Immutable. Webpage list. This criterion is not publicly available.