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BudgetType

AI-generated Key Takeaways

Budget types can be unspecified or unknown.
STANDARD budget caps daily spend at two times the specified amount for standard Google Ads usage.
FIXED_CPA budget is used for campaigns with a fixed cost-per-acquisition.
SMART_CAMPAIGN budget is for Smart Campaigns.
LOCAL_SERVICES budget is for Local Services Campaigns.

Possible Budget types.

Enums
`UNSPECIFIED`	Not specified.
`UNKNOWN`	Used for return value only. Represents value unknown in this version.
`STANDARD`	Budget type for standard Google Ads usage. Caps daily spend at two times the specified budget amount. Full details: https://support.google.com/google-ads/answer/6385083
`FIXED_CPA`	Budget type with a fixed cost-per-acquisition (conversion). Full details: https://support.google.com/google-ads/answer/7528254 This type is only supported by campaigns with AdvertisingChannelType.DISPLAY (excluding AdvertisingChannelSubType.DISPLAY_GMAIL), BiddingStrategyType.TARGET_CPA and PaymentMode.CONVERSIONS.
`SMART_CAMPAIGN`	Budget type for Smart Campaign. Full details: https://support.google.com/google-ads/answer/7653509 This type is only supported by campaigns with AdvertisingChannelType.SMART and AdvertisingChannelSubType.SMART_CAMPAIGN.
`LOCAL_SERVICES`	Budget type for Local Services Campaign. Full details: https://support.google.com/localservices/answer/7434558 This type is only supported by campaigns with AdvertisingChannelType.LOCAL_SERVICES.

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Last updated 2025-08-07 UTC.