BiddingSource

AI-generated Key Takeaways

• Effective bid or target definition location can be inherited from the campaign bidding strategy, defined on the ad group, or defined on the ad group criterion.

• The content describes where a bid or target is defined, with examples provided at the ad group criterion level.

• The possible locations for defining a bid or target are represented by enums, including CAMPAIGN_BIDDING_STRATEGY, AD_GROUP, and AD_GROUP_CRITERION.

Indicates where a bid or target is defined. For example, an ad group criterion may define a cpc bid directly, or it can inherit its cpc bid from the ad group.

Enums
UNSPECIFIED	Not specified.
UNKNOWN	Used for return value only. Represents value unknown in this version.
CAMPAIGN_BIDDING_STRATEGY	Effective bid or target is inherited from campaign bidding strategy.
AD_GROUP	The bid or target is defined on the ad group.
AD_GROUP_CRITERION	The bid or target is defined on the ad group criterion.