AdGroupPrimaryStatusReason

  • Various factors can lead to an ad group having a specific status, including campaign status, ad group status, keyword status, and ad status.

  • Campaign-level issues like being removed, paused, pending, or ended all contribute to an ad group being not eligible.

  • Ad group-level issues like being paused, removed, or incomplete can directly impact the ad group's primary status.

  • Issues with keywords or ads within the ad group, such as all being paused or none existing, also contribute to an ad group being not eligible.

  • Policy reasons like disapproved or limited ads, or most ads being under review, can affect the ad group's primary status.

Possible ad group status reasons.

Enums

UNSPECIFIED

 Not specified.

UNKNOWN

 Used for return value only. Represents value unknown in this version.

CAMPAIGN_REMOVED

 The user-specified campaign status is removed. Contributes to AdGroupPrimaryStatus.NOT_ELIGIBLE.

CAMPAIGN_PAUSED

 The user-specified campaign status is paused. Contributes to AdGroupPrimaryStatus.NOT_ELIGIBLE.

CAMPAIGN_PENDING

 The user-specified time for this campaign to start is in the future. Contributes to AdGroupPrimaryStatus.NOT_ELIGIBLE

CAMPAIGN_ENDED

 The user-specified time for this campaign to end has passed. Contributes to AdGroupPrimaryStatus.NOT_ELIGIBLE.

AD_GROUP_PAUSED

 The user-specified ad group status is paused. Contributes to AdGroupPrimaryStatus.PAUSED.

AD_GROUP_REMOVED

 The user-specified ad group status is removed. Contributes to AdGroupPrimaryStatus.REMOVED.

AD_GROUP_INCOMPLETE

 The construction of this ad group is not yet complete. Contributes to AdGroupPrimaryStatus.NOT_ELIGIBLE.

KEYWORDS_PAUSED

 The user-specified keyword statuses in this ad group are all paused. Contributes to AdGroupPrimaryStatus.NOT_ELIGIBLE.

NO_KEYWORDS

 No eligible keywords exist in this ad group. Contributes to AdGroupPrimaryStatus.NOT_ELIGIBLE.

AD_GROUP_ADS_PAUSED

 The user-specified ad group ads statuses in this ad group are all paused. Contributes to AdGroupPrimaryStatus.NOT_ELIGIBLE.

NO_AD_GROUP_ADS

 No eligible ad group ads exist in this ad group. Contributes to AdGroupPrimaryStatus.NOT_ELIGIBLE.

HAS_ADS_DISAPPROVED

 Policy status reason when at least one ad is disapproved. Contributes to multiple AdGroupPrimaryStatus.

HAS_ADS_LIMITED_BY_POLICY

 Policy status reason when at least one ad is limited by policy. Contributes to multiple AdGroupPrimaryStatus.

MOST_ADS_UNDER_REVIEW

 Policy status reason when most ads are pending review. Contributes to AdGroupPrimaryStatus.PENDING.

CAMPAIGN_DRAFT

 The AdGroup belongs to a Draft campaign. Contributes to AdGroupPrimaryStatus.NOT_ELIGIBLE.

AD_GROUP_PAUSED_DUE_TO_LOW_ACTIVITY

 Ad group has been paused due to prolonged low activity in serving. Contributes to AdGroupPrimaryStatus.PAUSED.