AI-generated Key Takeaways
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The ad group criterion primary status enum explains why an ad group criterion might not be serving or performing optimally.
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Possible statuses include UNSPECIFIED, UNKNOWN, ELIGIBLE, PAUSED, REMOVED, PENDING, and NOT_ELIGIBLE.
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Statuses like ELIGIBLE indicate the criterion can serve, while others such as PAUSED, REMOVED, PENDING, and NOT_ELIGIBLE explain reasons for non-serving or pending states.
 
Enum describing the possible ad group criterion primary status. Provides insight into why an ad group criterion is not serving or not serving optimally.
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                Not specified. | 
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                Used for return value only. Represents value unknown in this version. | 
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                The ad group criterion is eligible to serve. | 
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                The ad group criterion is paused. | 
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                The ad group criterion is removed. | 
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                The ad group criterion is pending. | 
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                The ad group criterion is not eligible to serve. |