QualityInfo

  • AdGroupCriterionQuality contains information about ad group criterion quality.

  • Key fields include creative_quality_score, post_click_quality_score, search_predicted_ctr, and quality_score.

  • creative_quality_score, post_click_quality_score, and search_predicted_ctr indicate performance compared to other advertisers or the quality of the landing page.

  • quality_score is an overall score, which may not always be populated.

A container for ad group criterion quality information.

Fields

creative_quality_score

QualityScoreBucket

Output only. The performance of the ad compared to other advertisers.

post_click_quality_score

QualityScoreBucket

Output only. The quality score of the landing page.

search_predicted_ctr

QualityScoreBucket

Output only. The click-through rate compared to that of other advertisers.

quality_score

int32

Output only. The quality score.

This field may not be populated if Google does not have enough information to determine a value.