AccessibleBiddingStrategy

AI-generated Key Takeaways

• The Accessible Bidding Strategy resource provides a view of bidding strategies owned by and shared with a customer, including those owned by manager accounts.

• This resource differs from BiddingStrategy by including shared strategies and offering a limited set of attributes without metrics.

• Key attributes include resource name, ID, name, type, owner customer ID, and owner descriptive name.

• The scheme union field provides details about the specific type of automated bidding strategy being used, such as maximize conversion value or target CPA.

Represents a view of BiddingStrategies owned by and shared with the customer.

In contrast to BiddingStrategy, this resource includes strategies owned by managers of the customer and shared with this customer - in addition to strategies owned by this customer. This resource does not provide metrics and only exposes a limited subset of the BiddingStrategy attributes.

Fields
resource_name	string Output only. The resource name of the accessible bidding strategy. AccessibleBiddingStrategy resource names have the form: customers/{customer_id}/accessibleBiddingStrategies/{bidding_strategy_id}
id	int64 Output only. The ID of the bidding strategy.
name	string Output only. The name of the bidding strategy.
type	BiddingStrategyType Output only. The type of the bidding strategy.
owner_customer_id	int64 Output only. The ID of the Customer which owns the bidding strategy.
owner_descriptive_name	string Output only. descriptive_name of the Customer which owns the bidding strategy.
scheme Union field scheme. The bidding scheme. scheme. The bidding scheme. Only one can be set. scheme can be only one of the following: scheme can be only one of the following:
maximize_conversion_value	MaximizeConversionValue Output only. An automated bidding strategy to help get the most conversion value for your campaigns while spending your budget.
maximize_conversions	MaximizeConversions Output only. An automated bidding strategy to help get the most conversions for your campaigns while spending your budget.
target_cpa	TargetCpa Output only. A bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.
target_impression_share	TargetImpressionShare Output only. A bidding strategy that automatically optimizes towards a chosen percentage of impressions.
target_roas	TargetRoas Output only. A bidding strategy that helps you maximize revenue while averaging a specific target Return On Ad Spend (ROAS).
target_spend	TargetSpend Output only. A bid strategy that sets your bids to help get as many clicks as possible within your budget.