ExperimentType

AI-generated Key Takeaways

• This page details the different types of experiments used in advertising.

• Experiment types include UNSPECIFIED, UNKNOWN, and various platform-specific or campaign-specific options like DISPLAY_AND_VIDEO_360, AD_VARIATION, YOUTUBE_CUSTOM, and others.

• Several experiment types are available for comparing automated bidding strategies across display, search, and shopping campaigns.

• A deprecated experiment type for smart matching with search campaigns is also listed.

The type of the experiment.

Proto definition

Enums
UNSPECIFIED	Not specified.
UNKNOWN	The value is unknown in this version.
DISPLAY_AND_VIDEO_360	This is a DISPLAY_AND_VIDEO_360 experiment.
AD_VARIATION	This is an ad variation experiment.
YOUTUBE_CUSTOM	A custom experiment consisting of Video campaigns.
DISPLAY_CUSTOM	A custom experiment consisting of display campaigns.
SEARCH_CUSTOM	A custom experiment consisting of search campaigns.
DISPLAY_AUTOMATED_BIDDING_STRATEGY	An experiment that compares bidding strategies for display campaigns.
SEARCH_AUTOMATED_BIDDING_STRATEGY	An experiment that compares bidding strategies for search campaigns."
SHOPPING_AUTOMATED_BIDDING_STRATEGY	An experiment that compares bidding strategies for shopping campaigns.
SMART_MATCHING	DEPRECATED. A smart matching experiment with search campaigns.
HOTEL_CUSTOM	A custom experiment consisting of hotel campaigns.