ClickType

AI-generated Key Takeaways

• The content lists various types of Google Ads clicks, including those for app engagement, calls, directions, shopping, videos, and more.

• Google Ads tracks clicks from different ad formats and assets like sitelinks, product listings, and video elements.

• The list includes specific click types for various shopping ad formats such as product, showcase, and comparison listings.

• There are also distinct click types for location-based interactions and different parts of ad formats like swipeable galleries.

Enumerates Google Ads click types.

Proto definition

Enums
UNSPECIFIED	Not specified.
UNKNOWN	The value is unknown in this version.
APP_DEEPLINK	App engagement ad deep link.
BREADCRUMBS	Breadcrumbs.
BROADBAND_PLAN	Broadband Plan.
CALL_TRACKING	Manually dialed phone calls.
CALLS	Phone calls.
CLICK_ON_ENGAGEMENT_AD	Click on engagement ad.
GET_DIRECTIONS	Driving direction.
LOCATION_EXPANSION	Get location details.
LOCATION_FORMAT_CALL	Call.
LOCATION_FORMAT_DIRECTIONS	Directions.
LOCATION_FORMAT_IMAGE	Image(s).
LOCATION_FORMAT_LANDING_PAGE	Go to landing page.
LOCATION_FORMAT_MAP	Map.
LOCATION_FORMAT_STORE_INFO	Go to store info.
LOCATION_FORMAT_TEXT	Text.
MOBILE_CALL_TRACKING	Mobile phone calls.
OFFER_PRINTS	Print offer.
OTHER	Other.
PRODUCT_EXTENSION_CLICKS	Product plusbox offer.
PRODUCT_LISTING_AD_CLICKS	Shopping - Product - Online.
SITELINKS	Sitelink.
STORE_LOCATOR	Show nearby locations.
URL_CLICKS	Headline.
VIDEO_APP_STORE_CLICKS	App store.
VIDEO_CALL_TO_ACTION_CLICKS	Call-to-Action overlay.
VIDEO_CARD_ACTION_HEADLINE_CLICKS	Cards.
VIDEO_END_CAP_CLICKS	End cap.
VIDEO_WEBSITE_CLICKS	Website.
VISUAL_SITELINKS	Visual Sitelinks.
WIRELESS_PLAN	Wireless Plan.
PRODUCT_LISTING_AD_LOCAL	Shopping - Product - Local.
PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL	Shopping - Product - MultiChannel Local.
PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE	Shopping - Product - MultiChannel Online.
PRODUCT_LISTING_ADS_COUPON	Shopping - Product - Coupon.
PRODUCT_LISTING_AD_TRANSACTABLE	Shopping - Product - Sell on Google.
PRODUCT_AD_APP_DEEPLINK	Shopping - Product - App engagement ad deep link.
SHOWCASE_AD_CATEGORY_LINK	Shopping - Showcase - Category.
SHOWCASE_AD_LOCAL_STOREFRONT_LINK	Shopping - Showcase - Local storefront.
SHOWCASE_AD_ONLINE_PRODUCT_LINK	Shopping - Showcase - Online product.
SHOWCASE_AD_LOCAL_PRODUCT_LINK	Shopping - Showcase - Local product.
PROMOTION_EXTENSION	Promotion Extension.
SWIPEABLE_GALLERY_AD_HEADLINE	Ad Headline.
SWIPEABLE_GALLERY_AD_SWIPES	Swipes.
SWIPEABLE_GALLERY_AD_SEE_MORE	See More.
SWIPEABLE_GALLERY_AD_SITELINK_ONE	Sitelink 1.
SWIPEABLE_GALLERY_AD_SITELINK_TWO	Sitelink 2.
SWIPEABLE_GALLERY_AD_SITELINK_THREE	Sitelink 3.
SWIPEABLE_GALLERY_AD_SITELINK_FOUR	Sitelink 4.
SWIPEABLE_GALLERY_AD_SITELINK_FIVE	Sitelink 5.
HOTEL_PRICE	Hotel price.
PRICE_EXTENSION	Price Extension.
HOTEL_BOOK_ON_GOOGLE_ROOM_SELECTION	Book on Google hotel room selection.
SHOPPING_COMPARISON_LISTING	Shopping - Comparison Listing.
CROSS_NETWORK	Cross-network. From Performance Max and Discovery Campaigns.
AD_IMAGE	AD Images.
TRAVEL_ASSETS	Travel Feed Assets.
VEHICLE_ASSETS	Vehicle Feed Assets.
PRODUCT_ASSETS	Product Feed Assets.
VIDEO_CHANNEL_CLICK	Click on channel icon that navigates the user to the corresponding YouTube channel.
VIDEO_RELATED_VIDEOS_CLICK	Click on a related video that navigates the user to the video watch page.
CLICK_TO_MESSAGE_THIRD_PARTY_CLICK	Click on message button that navigates the user to a third-party messaging app. If the app is not installed, the ad will not show on Android, and the button will redirect to the app install page on iOS.
CLICK_TO_MESSAGE_LANDING_PAGE_CLICK	Click on non-button surface of message ad that navigates the user to the Google-hosted landing page.