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TargetCpa

AI-generated Key Takeaways

Target CPA is an automated bid strategy aiming for the most conversions at a set cost-per-acquisition.
The target_cpa_micros field shows the average CPA target, which must meet or exceed the minimum billable unit for the account's currency.

An automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.

Fields

Fields
`target_cpa_micros`	`int64` Output only. Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.

int64

Output only. Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.

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Last updated 2025-11-14 UTC.