TargetRoas

  • Target ROAS is an automated bidding strategy designed to maximize revenue while achieving a specific average return on ad spend.

  • The target_roas field represents the chosen revenue per unit of spend, based on conversion data.

An automated bidding strategy that helps you maximize revenue while averaging a specific target return on ad spend (ROAS).

Proto definition

Fields

target_roas

double

Output only. The chosen revenue (based on conversion data) per unit of spend.