Url Performance Report

The URL Performance report includes all statistics aggregated at the URL and criterion level, one row per combination of:

• URL where your ads have been displayed (Url)
• Targeting criterion (CriteriaParameters)

If other segment fields are used, you may get more than one row per combination of URL and placement criterion. See segmentation for more information. This is a single attribution report. Discovery campaigns are not supported for this report.

This is similar to the Placement Performance Report, except that report only breaks down statistics at the placement criterion level.

Attribute AccountCurrencyCode AccountDescriptiveName AccountTimeZone AdGroupCriterionStatus AdGroupId AdGroupName AdGroupStatus CampaignId CampaignName CampaignStatus CriteriaParameters CustomerDescriptiveName DisplayName Domain ExternalCustomerId IsBidOnPath IsPathExcluded Url

Segment AdFormat AdNetworkType1 AdNetworkType2 ConversionCategoryName ConversionTrackerId ConversionTypeName Date DayOfWeek Device ExternalConversionSource IsAutoOptimized Month MonthOfYear Quarter Week Year

Metric ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AllConversionRate AllConversions AllConversionValue AverageCost AverageCpc AverageCpe AverageCpm AverageCpv Clicks ConversionRate Conversions ConversionValue Cost CostPerAllConversion CostPerConversion CrossDeviceConversions Ctr EngagementRate Engagements Impressions InteractionRate Interactions InteractionTypes ValuePerAllConversion ValuePerConversion VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews ViewThroughConversions

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URL_PERFORMANCE_REPORT
AccountCurrencyCode	The currency of the Customer account. Type String Display Name Currency XML Attribute currency Behavior Attribute Filterable True Supports Zero Impressions False
AccountDescriptiveName	The descriptive name of the Customer account. Type String Display Name Account XML Attribute account Behavior Attribute Filterable True Supports Zero Impressions False
AccountTimeZone	Name of the timezone selected for the Customer account. For example: "(GMT-05:00) Eastern Time". This field does not reflect the current state of daylight saving time for the timezone. Type String Display Name Time zone XML Attribute timeZone Behavior Attribute Filterable True Supports Zero Impressions False
ActiveViewCpm	Average cost of viewable impressions (ActiveViewImpressions). Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Active View avg. CPM XML Attribute activeViewAvgCPM Behavior Metric Filterable True Supports Zero Impressions False Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
ActiveViewCtr	How often people clicked your ad after it became viewable. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Active View viewable CTR XML Attribute activeViewViewableCTR Behavior Metric Filterable True Supports Zero Impressions False Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
ActiveViewImpressions	How often your ad has become viewable on a Display Network site. Type Long Display Name Active View viewable impressions XML Attribute activeViewViewableImpressions Behavior Metric Filterable True Supports Zero Impressions False Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
ActiveViewMeasurability	The ratio of impressions that could be measured by Active View over the number of served impressions. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Active View measurable impr. / impr. XML Attribute activeViewMeasurableImprImpr Behavior Metric Filterable True Supports Zero Impressions False Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
ActiveViewMeasurableCost	The cost of the impressions you received that were measurable by Active View. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Active View measurable cost XML Attribute activeViewMeasurableCost Behavior Metric Filterable True Supports Zero Impressions False Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
ActiveViewMeasurableImpressions	The number of times your ads are appearing on placements in positions where they can be seen. Type Long Display Name Active View measurable impr. XML Attribute activeViewMeasurableImpr Behavior Metric Filterable True Supports Zero Impressions False Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
ActiveViewViewability	The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Active View viewable impr. / measurable impr. XML Attribute activeViewViewableImprMeasurableImpr Behavior Metric Filterable True Supports Zero Impressions False Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
AdFormat	The underlying media format of the ad. Values can be one of the formats on the Template Ads page, or a MediaType enum. Type AdFormat Display Name Ad type XML Attribute adType Behavior Segment Filterable True Supports Zero Impressions False Predicate values / display values UNKNOWN unknown TEXT text IMAGE image DYNAMIC_IMAGE dynamic_image FLASH flash VIDEO video HTML html AUDIO audio COMPOSITE composite PRINT print
AdGroupCriterionStatus	Status of the ad group criterion (keyword, placement, etc.). Type UserStatus Display Name Keyword/Placement state XML Attribute keywordPlacementState Behavior Attribute Filterable True Supports Zero Impressions False Predicate values / display values ENABLED enabled REMOVED removed PAUSED paused
AdGroupId	The ID of the AdGroup. Type Long Display Name Ad group ID XML Attribute adGroupID Behavior Attribute Filterable True Supports Zero Impressions False
AdGroupName	The name of the AdGroup. Type String Display Name Ad group XML Attribute adGroup Behavior Attribute Filterable True Supports Zero Impressions False
AdGroupStatus	Status of the ad group. Type AdGroupStatus Display Name Ad group state XML Attribute adGroupState Behavior Attribute Filterable True Supports Zero Impressions False Predicate values / display values UNKNOWN unknown ENABLED enabled PAUSED paused REMOVED removed
AdNetworkType1	First level network type. Type AdNetworkType1 Display Name Network XML Attribute network Behavior Segment Filterable True Supports Zero Impressions False Predicate values / display values UNKNOWN unknown SEARCH Search Network CONTENT Display Network YOUTUBE_SEARCH YouTube Search YOUTUBE_WATCH YouTube Videos MIXED Cross-network
AdNetworkType2	Second level network type (includes search partners). Type AdNetworkType2 Display Name Network (with search partners) XML Attribute networkWithSearchPartners Behavior Segment Filterable True Supports Zero Impressions False Predicate values / display values UNKNOWN unknown SEARCH Google search SEARCH_PARTNERS Search partners CONTENT Display Network YOUTUBE_SEARCH YouTube Search YOUTUBE_WATCH YouTube Videos MIXED Cross-network
AllConversionRate	AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name All conv. rate XML Attribute allConvRate Behavior Metric Filterable True Supports Zero Impressions False
AllConversions	Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name All conv. XML Attribute allConv Behavior Metric Filterable True Supports Zero Impressions False
AllConversionValue	The total value of all of your conversions, including those that are estimated. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name All conv. value XML Attribute allConvValue Behavior Metric Filterable True Supports Zero Impressions False
AverageCost	The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Avg. Cost XML Attribute avgCost Behavior Metric Filterable True Supports Zero Impressions False Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
AverageCpc	The total cost of all clicks divided by the total number of clicks received. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Avg. CPC XML Attribute avgCPC Behavior Metric Filterable True Supports Zero Impressions False Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
AverageCpe	The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Avg. CPE XML Attribute avgCPE Behavior Metric Filterable True Supports Zero Impressions False Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
AverageCpm	Average Cost-per-thousand impressions (CPM). Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Avg. CPM XML Attribute avgCPM Behavior Metric Filterable True Supports Zero Impressions False Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
AverageCpv	The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Avg. CPV XML Attribute avgCPV Behavior Metric Filterable True Supports Zero Impressions False Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
CampaignId	The ID of the Campaign. Type Long Display Name Campaign ID XML Attribute campaignID Behavior Attribute Filterable True Supports Zero Impressions False
CampaignName	The name of the Campaign. Type String Display Name Campaign XML Attribute campaign Behavior Attribute Filterable True Supports Zero Impressions False
CampaignStatus	The status of the Campaign. Type CampaignStatus Display Name Campaign state XML Attribute campaignState Behavior Attribute Filterable True Supports Zero Impressions False Predicate values / display values UNKNOWN unknown ENABLED enabled PAUSED paused REMOVED removed
Clicks	The number of clicks. Type Long Display Name Clicks XML Attribute clicks Behavior Metric Filterable True Supports Zero Impressions False Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
ConversionCategoryName	A category that describes the action the user will take to complete a conversion. Prevents zero-conversion rows from being returned. Values: "Download", "Lead", "Purchase/Sale", "Signup", "View of a key page", and "Other". Type String Display Name Conversion category XML Attribute conversionCategory Behavior Segment Filterable True Supports Zero Impressions False Not compatible with the following fields: ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AverageCost AverageCpc AverageCpe AverageCpm AverageCpv Clicks Cost Ctr EngagementRate Engagements Impressions InteractionRate InteractionTypes Interactions VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews
ConversionRate	The number of conversions divided by total clicks that can be tracked to conversions. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Conv. rate XML Attribute convRate Behavior Metric Filterable True Supports Zero Impressions False
Conversions	The number of conversions for all conversion actions that you have opted into optimization. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Conversions XML Attribute conversions Behavior Metric Filterable True Supports Zero Impressions False
ConversionTrackerId	ID of the conversion tracker. Type Long Display Name Conversion Tracker Id XML Attribute conversionTrackerId Behavior Segment Filterable True Supports Zero Impressions False Not compatible with the following fields: ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AverageCost AverageCpc AverageCpe AverageCpm AverageCpv Clicks Cost Ctr EngagementRate Engagements Impressions InteractionRate InteractionTypes Interactions VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews
ConversionTypeName	The name of the conversion type. Prevents zero-conversion rows from being returned. Type String Display Name Conversion name XML Attribute conversionName Behavior Segment Filterable True Supports Zero Impressions False Not compatible with the following fields: ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AverageCost AverageCpc AverageCpe AverageCpm AverageCpv Clicks Cost Ctr EngagementRate Engagements Impressions InteractionRate InteractionTypes Interactions VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews
ConversionValue	The sum of conversion values for all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Total conv. value XML Attribute totalConvValue Behavior Metric Filterable True Supports Zero Impressions False
Cost	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Cost XML Attribute cost Behavior Metric Filterable True Supports Zero Impressions False Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
CostPerAllConversion	Total cost divided by all conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Cost / all conv. XML Attribute costAllConv Behavior Metric Filterable True Supports Zero Impressions False
CostPerConversion	The Cost attributable to conversion-tracked clicks divided by the number of conversions. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. Type Money Display Name Cost / conv. XML Attribute costConv Behavior Metric Filterable True Supports Zero Impressions False
CriteriaParameters	Descriptive string for the Criterion. For more information on the format of criteria types in reports, see the Criteria prefixes section of the reporting guide. Type String Display Name Keyword / Placement XML Attribute keywordPlacement Behavior Attribute Filterable True Supports Zero Impressions False
CrossDeviceConversions	Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in your AllConversions column. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Cross-device conv. XML Attribute crossDeviceConv Behavior Metric Filterable True Supports Zero Impressions False
Ctr	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name CTR XML Attribute ctr Behavior Metric Filterable True Supports Zero Impressions False Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
CustomerDescriptiveName	The descriptive name of the Customer. Type String Display Name Client name XML Attribute clientName Behavior Attribute Filterable True Supports Zero Impressions False
Date	The date formatted as yyyy-MM-dd. Type Date Display Name Day XML Attribute day Behavior Segment Filterable True Supports Zero Impressions False
DayOfWeek	The name of the day of the week, e.g., "Monday". Type DayOfWeek Display Name Day of week XML Attribute dayOfWeek Behavior Segment Filterable True Supports Zero Impressions False Predicate values / display values MONDAY Monday TUESDAY Tuesday WEDNESDAY Wednesday THURSDAY Thursday FRIDAY Friday SATURDAY Saturday SUNDAY Sunday
Device	Device type where the impression was shown. Type DeviceType Display Name Device XML Attribute device Behavior Segment Filterable True Supports Zero Impressions False Predicate values / display values UNKNOWN Other DESKTOP Computers HIGH_END_MOBILE Mobile devices with full browsers TABLET Tablets with full browsers CONNECTED_TV Devices streaming video content to TV screens
DisplayName	Descriptive name for the criterion. For more information on the format of criteria types in reports, see the Criteria prefixes section of the reporting guide. Type String Display Name Criteria Display Name XML Attribute criteriaDisplayName Behavior Attribute Filterable False Supports Zero Impressions False
Domain	The domain of the URL (placement) where the impression was shown. Type String Display Name Domain XML Attribute domain Behavior Attribute Filterable False Supports Zero Impressions False
EngagementRate	How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Engagement rate XML Attribute engagementRate Behavior Metric Filterable True Supports Zero Impressions False Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
Engagements	The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics. Type Long Display Name Engagements XML Attribute engagements Behavior Metric Filterable True Supports Zero Impressions False Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
ExternalConversionSource	The source of conversion such as website, import from calls. Type ExternalConversionSource Display Name Conversion source XML Attribute conversionSource Behavior Segment Filterable True Supports Zero Impressions False Predicate values / display values UNKNOWN Other WEBPAGE Website ANALYTICS Analytics UPLOAD Import from clicks AD_CALL_METRICS Calls from ads OFFERS Offers ENGAGEMENT Engagement ads WEBSITE_CALL_METRICS Calls from website STORE_VISITS Store visits ANDROID_IN_APP Android in-app action ANDROID_DOWNLOAD Android app install (from Google Play) IOS_IN_APP iOS in-app action IOS_FIRST_OPEN iOS app install (first open) APP_UNSPECIFIED Mobile app ANDROID_FIRST_OPEN Android app install (first open) UPLOAD_CALLS Import from calls FIREBASE Firebase CLICK_TO_CALL Phone number clicks SALESFORCE Salesforce.com STORE_SALES_CRM Store sales (data partner) STORE_SALES_PAYMENT_NETWORK Store sales (automated) GOOGLE_PLAY Google Play THIRD_PARTY_APP_ANALYTICS Third-party app analytics GOOGLE_ATTRIBUTION Google Attribution STORE_SALES_DIRECT Store sales (direct upload) Not compatible with the following fields: ActiveViewCpm ActiveViewCtr ActiveViewImpressions ActiveViewMeasurability ActiveViewMeasurableCost ActiveViewMeasurableImpressions ActiveViewViewability AverageCost AverageCpc AverageCpe AverageCpm AverageCpv Clicks Cost Ctr EngagementRate Engagements Impressions InteractionRate InteractionTypes Interactions VideoQuartile100Rate VideoQuartile25Rate VideoQuartile50Rate VideoQuartile75Rate VideoViewRate VideoViews
ExternalCustomerId	The Customer ID. Type Long Display Name Customer ID XML Attribute customerID Behavior Attribute Filterable True Supports Zero Impressions False
Impressions	Count of how often your ad has appeared on a search results page or website on the Google Network. Type Long Display Name Impressions XML Attribute impressions Behavior Metric Filterable True Supports Zero Impressions False Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
InteractionRate	How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Interaction Rate XML Attribute interactionRate Behavior Metric Filterable True Supports Zero Impressions False Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
Interactions	The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. Type Long Display Name Interactions XML Attribute interactions Behavior Metric Filterable True Supports Zero Impressions False Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
InteractionTypes	The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. Type EnumSet Display Name Interaction Types XML Attribute interactionTypes Behavior Metric Filterable True Supports Zero Impressions False Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
IsAutoOptimized	Indicates if Display Campaign Optimizer is enabled for the ad group. Corresponds to the ad group's ExplorerAutoOptimizerSetting. Type Enum Display Name Targeting Mode XML Attribute targetingMode Behavior Segment Filterable True Supports Zero Impressions False Predicate values / display values TRUE Auto-optimized FALSE Standard
IsBidOnPath	Indicates if the placement was added as a criterion. Type boolean Display Name Added XML Attribute added Behavior Attribute Filterable False Supports Zero Impressions False
IsPathExcluded	Indicates if the URL or placement is currently excluded. Type boolean Display Name Excluded XML Attribute excluded Behavior Attribute Filterable False Supports Zero Impressions False
Month	The first day of the month, formatted as yyyy-MM-dd. Type String Display Name Month XML Attribute month Behavior Segment Filterable True Supports Zero Impressions False
MonthOfYear	The name of the month of the year, e.g., "December". Type MonthOfYear Display Name Month of Year XML Attribute monthOfYear Behavior Segment Filterable True Supports Zero Impressions False Predicate values / display values JANUARY January FEBRUARY February MARCH March APRIL April MAY May JUNE June JULY July AUGUST August SEPTEMBER September OCTOBER October NOVEMBER November DECEMBER December
Quarter	The first day of the quarter, formatted as yyyy-MM-dd. Uses the calendar year for quarters, e.g., the second quarter of 2014 starts on 2014-04-01. Type String Display Name Quarter XML Attribute quarter Behavior Segment Filterable True Supports Zero Impressions False
Url	The URL (placement) where the impression was shown. Type String Display Name URL XML Attribute url Behavior Attribute Filterable False Supports Zero Impressions False
ValuePerAllConversion	The value, on average, of all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Value / all conv. XML Attribute valueAllConv Behavior Metric Filterable True Supports Zero Impressions False
ValuePerConversion	The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Value / conv. XML Attribute valueConv Behavior Metric Filterable True Supports Zero Impressions False
VideoQuartile100Rate	Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Video played to 100% XML Attribute videoPlayedTo100 Behavior Metric Filterable True Supports Zero Impressions False Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
VideoQuartile25Rate	Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Video played to 25% XML Attribute videoPlayedTo25 Behavior Metric Filterable True Supports Zero Impressions False Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
VideoQuartile50Rate	Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Video played to 50% XML Attribute videoPlayedTo50 Behavior Metric Filterable True Supports Zero Impressions False Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
VideoQuartile75Rate	Percentage of impressions where the viewer watched 75% of your video. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name Video played to 75% XML Attribute videoPlayedTo75 Behavior Metric Filterable True Supports Zero Impressions False Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
VideoViewRate	The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. Type Double Display Name View rate XML Attribute viewRate Behavior Metric Filterable True Supports Zero Impressions False Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
VideoViews	The number of times your video ads were viewed. Type Long Display Name Views XML Attribute views Behavior Metric Filterable True Supports Zero Impressions False Not compatible with the following fields: ConversionCategoryName ConversionTrackerId ConversionTypeName ExternalConversionSource
ViewThroughConversions	The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. Type Long Display Name View-through conv. XML Attribute viewThroughConv Behavior Metric Filterable True Supports Zero Impressions False
Week	The date for the Monday of the week, formatted as yyyy-MM-dd. Type String Display Name Week XML Attribute week Behavior Segment Filterable True Supports Zero Impressions False
Year	The year, formatted as yyyy. Type Integer Display Name Year XML Attribute year Behavior Segment Filterable True Supports Zero Impressions False