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AI-generated Key Takeaways
Target Impression Share is an automated bidding strategy aiming for a specific percentage of search ad impressions at a targeted location on the search results page.
Key fields include the desired location on the search results page, the target fraction of impressions in micros, and a maximum CPC bid ceiling in micros.
An automated bidding strategy that sets bids so that a certain percentage of search ads are shown at the top of the first page (or other targeted location).
The chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000.
cpc_bid_ceiling_micros
int64
The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
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