PaymentMode

  • The content describes different payment modes for advertising campaigns.

  • UNSPECIFIED and UNKNOWN are general or return-only values for payment modes.

  • CLICKS means paying per interaction, while CONVERSIONS and CONVERSION_VALUE involve paying per conversion or conversion value, respectively, with specific eligibility requirements.

  • GUEST_STAY is another payment mode based on guest stay value, specifically for Hotel campaigns.

Enum describing possible payment modes.

Enums

UNSPECIFIED

Not specified.

UNKNOWN

Used for return value only. Represents value unknown in this version.

CLICKS

Pay per interaction.

CONVERSION_VALUE

Pay per conversion value. This mode is only supported by campaigns with AdvertisingChannelType.HOTEL, BiddingStrategyType.COMMISSION, and BudgetType.STANDARD.

CONVERSIONS

Pay per conversion. This mode is only supported by campaigns with AdvertisingChannelType.DISPLAY (excluding AdvertisingChannelSubType.DISPLAY_GMAIL), BiddingStrategyType.TARGET_CPA, and BudgetType.FIXED_CPA. The customer must also be eligible for this mode. See Customer.eligibility_failure_reasons for details.

GUEST_STAY

Pay per guest stay value. This mode is only supported by campaigns with AdvertisingChannelType.HOTEL, BiddingStrategyType.COMMISSION, and BudgetType.STANDARD.