SearchTermView
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A search term view with metrics aggregated by search term at the ad group level. This view does not include Performance Max data. If you are looking for Performance Max search term data, use the CampaignSearchTermView instead.
| Fields |
resource_name
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string
Output only. The resource name of the search term view. Search term view resource names have the form: customers/{customer_id}/searchTermViews/{campaign_id}~{ad_group_id}~{URL-base64_search_term}
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status
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SearchTermTargetingStatus
Output only. Indicates whether the search term is currently one of your targeted or excluded keywords.
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search_term
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string
Output only. The search term.
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ad_group
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string
Output only. The ad group the search term served in.
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Last updated 2025-08-11 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-11 UTC."],[[["Provides metrics aggregated by search term at the ad group level."],["Shows whether a search term is currently targeted or excluded."],["Includes the search term, ad group, and resource name in the view."],["Resource name is in the format `customers/{customer_id}/searchTermViews/{campaign_id}~{ad_group_id}~{URL-base64_search_term}`."]]],["The document outlines the structure of a search term view, detailing how search term metrics are aggregated at the ad group level. Key information includes the `resource_name` which uniquely identifies each view, composed of customer, campaign, and ad group IDs, and the search term itself. The `status` field indicates if the search term is a targeted or excluded keyword. The `ad_group` field shows which ad group triggered the search term.\n"]]
