Geo targets

To retrieve geo targets directly from the Google Ads API, query the geo_target_constant field.

Download CSV of geo targets

Latest zipped CSV (2025-06-26)

Previous zipped CSV (2025-04-01)

Columns

Criteria ID
Unique and persistent assigned ID.
Name
Best available English name of the geo target.
Canonical Name
The constructed fully qualified English name consisting of the target's own name, and that of its parent and country. This field is meant only for disambiguating similar target names.
Parent ID
The criteria ID of a parent. This field is included only for legacy support, so IDs might not be consistent across datasets.
Country Code
The ISO-3166-1 alpha-2 country code that is associated with the target.
Target Type

Allowable values:

  • Airport
  • Autonomous Community
  • Barrio
  • Borough
  • Canton
  • City
  • City Region
  • Colloquial Area
  • Commune
  • Congressional District
  • Country
  • County
  • Department
  • District
  • Division
  • Governorate
  • Municipality
  • Municipality District
  • National Park
  • Neighborhood
  • Okrug
  • Postal Code
  • Prefecture
  • Province
  • Quarter
  • Region
  • State
  • Sub District
  • Sub Ward
  • Territory
  • TV Region
  • Union Territory
  • University
Status

Allowable values:

  • Active: Location is valid.
  • Removal Planned: Location is obsolete and will be removed in the next version.

The allowed values in the CSV file differ from the enum values for geo_target_constant.status, which are ENABLED (equivalent to Active), REMOVAL_PLANNED, UNKNOWN, and UNSPECIFIED. When using the Google Ads API, you cannot query for UNKNOWN values of geo_target_constant.status.

Non-targetable locations

Some countries or territories are not targetable in Google Ads but might appear in reports based on the user's location of interest or physical location.

Check the list of restricted countries

Due to advertising regulations and laws of the People's Republic of China, you may be asked to provide certificates and licenses if you are advertising certain categories of products in China. You don't need to submit certificates until after your account has been activated. Once your account is active, you will be provided with information on how to submit certificates to Google.

DMA regions

Contact The Nielsen Company directly for DMA data.