Codes and Formats

This page contains tables of criteria IDs and system codes and formats (for example: currencies, dates, locales, etc.).

Click the adjacent gray arrow to expand/collapse the corresponding table.

Criteria

Affinity categories

Age ranges

Days of the week

Genders

In-market categories

Languages

Mobile app categories

Mobile carriers

Mobile platforms

New smartphone users

Parental status

Platforms

Product and service categories

Verticals

Available verticals (placement categories). See the Verticals table for the complete list.

For user interest targeting, use affinity or in-market categories instead.

Codes & formats

Chain IDs

Country codes

Currency codes

Date and time formats

Locales

Rich media codes

Timezone IDs

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