EventAttribute

  • Advertiser defined events and their attributes are used for remarketing.

  • Required fields include event, event_date_time, and item_attribute[].

  • Accepted values for the event field are "Viewed", "Cart", "Purchased", and "Recommended".

  • The event_date_time field requires a specific timestamp format including an optional timezone offset.

  • item_attribute[] requires item attributes of the event.

Advertiser defined events and their attributes. All the values in the nested fields are required.

Fields

event

string

Required. Advertiser defined event to be used for remarketing. The accepted values are "Viewed", "Cart", "Purchased" and "Recommended".

event_date_time

string

Required. Timestamp at which the event happened. The format is YYYY-MM-DD HH:MM:SS[+/-HH:MM], where [+/-HH:MM] is an optional timezone offset from UTC. If the offset is absent, the API will use the account's timezone as default.

item_attribute[]

EventItemAttribute

Required. Item attributes of the event.