ClickConversionResult

AI-generated Key Takeaways

Successful ClickConversions include identifying fields like gbraid, wbraid, user_identifiers[], gclid, conversion_action, and conversion_date_time.
gbraid and wbraid are click identifiers for app and web conversions respectively, specific to iOS 14 and later.
user_identifiers[] can include hashed email and phone number, with a maximum of 5 per conversion.
gclid is the Google Click ID associated with the conversion.
conversion_action and conversion_date_time specify the type of conversion and when it occurred.

Identifying information for a successfully processed ClickConversion.

Fields
`gbraid`	`string` The URL parameter for clicks associated with app conversions.
`wbraid`	`string` The URL parameter for clicks associated with web conversions.
`user_identifiers[]`	`UserIdentifier` The user identifiers associated with this conversion. Only hashed_email and hashed_phone_number are supported for conversion uploads. The maximum number of user identifiers for each conversion is 5.
`gclid`	`string` The Google Click ID (gclid) associated with this conversion.
`conversion_action`	`string` Resource name of the conversion action associated with this conversion.
`conversion_date_time`	`string` The date time at which the conversion occurred. The format is "yyyy-mm-dd hh:mm:ss+\|-hh:mm", for example, "2019-01-01 12:32:45-08:00".

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Last updated 2025-11-26 UTC.